Packaging
Verticle Ten Vineyard
2022
Conceptual upscale vineyard focused on sustainability has collaborated with the innovative company, Ecovative to use their Mushroom Packaging in a promotional mailer!
"SIP SUSTAINABLY"
Logos
The primary logo for Verticle Ten Vineyard is a traditional letter mark composed of two vertically stacked V's to form a Roman numeral 10. Remolding a rich serif font to create a compelling mark allows for an elegant and timeless brand identity. Misspelling the word vertical allows for a more organic and provoking dynamic.
Packaging
The exterior packaging for this mailer is a matte black base with a high gloss, black finish on the logo and text. Using a limited color palette and a balance of materials reveals an elevated and sleek design that feels expensive to the eye. An elegant sticker seals the box, revealing the slogan "Sip Sustainably".
Interior packaging displays the collaboration details of the inside casing that houses the wine. A variety of information is highlighted, as well as emphasizing the values of both brands at hand. Considering the logo placement allowed for a cohesive design and an enjoyable experience for the viewer.
Bottles
The wine bottles for the vineyard are made to match the packaging, A matte black bottle series with a high gloss wine label displays a well considered brand design. Using positive and negative space, imagery was naturally created by using simple forms to create a fresh design. Balancing out the text with a simple box outline aided in a balanced label. Staging the bottle designs helped display the richness of the brand as it was placed on a dark background emphasized through strong lighting.
Institution: Tyler School of Art
